Any project that incorporates beautiful bridal photos as part of the mood board is sure to be a stunner. For this project, my client Jinelle wanted to create a clean, simple, and whimsical logo. She is an event planner, who likes to help her clients dream big, and lives for the little details.

She specializes in stress-free fun planning, and adores weddings the most (they are a passion for her). When we started talking about her brand, it became clear how easy planning is for Jinelle. She gathers all the details and creates a proposal without missing a beat! For most of us, a big event is our worst nightmare, which is why Jinelle decided to call her business, Planned Simple.

With a perfect name, we just needed a perfect logo to go with it. She chose a beautiful muted green color for her accent. We initially played around with some pinks, but ultimately felt that it is an overused color, especially in the wedding industry, so we went with a peaceful earthy tone to help convey calmness and serenity.

In addition to her main logo, we created a stamp with her brand promise. This can be added to social media posts and Pinterest Pins, as well as newsletters and other brand collateral.

Jinelle is a dream of a client because she is so organized and detail oriented. It was a pleasure to partner with her as she officially kicks off her new business. I know who to call when my next big event pops up!