When I first started my online personal training business, I noticed that I would get similar questions over and over again about working out, weight-loss and results. I also realized that having a ready-to-download guide handy would help me drive traffic to my new fitness app.

So I made a list of the top 10 things I see woman get wrong about working out and got to work putting down the answers in a pretty, eye-catching but informative way.

The bulk of the time spent on this project was whittling all of the relevant info down into a bite sized answer that would fit on one page. I wanted to strike a balance between easy to read but also contain useful and actionable information.

This project became a useful framework for quickly creating other guides and free downloads. If you have a business of any kind, creating some on-brand handouts is a great way to add value for your customer and increase your brand loyalty.